5 Days On IndieGoGo: What We’ve Learned So Far

Jul 11, 2011

Well we’re now five days into our IndieGoGo campaign–1,000 Fellowships in 183 Days–so we thought we’d share what we’ve learned so far about online fundraising!

1. Just because it’s online doesn’t mean that it’s easy

The success that some have found on the Internet often convinces many of us that achieving success online is easy, that all it takes is a halfhearted post into cyberspace and within 24 hours the post makes front page news.  Well, after three weeks of planning and preparation, and consecutive 18 hour days, I’m willing to go out on a limb to suggest that this is not the case :).

2. Never underestimate the generosity of friends and family

Vicki and I have been blown away with the support we’ve received from our family and friends.  We believe very strongly in our cause and project and are so thrilled that others believe in it too.

3. Sharing is caring

One of the more difficult aspects of online fundraising is reaching people outside of your friends and family network.  Try all you want, but pleading your case to strangers doesn’t work and will likely yield negative results.  Conversely, when someone that supports your cause shares your project it speaks volumes about both the relevance of your project and that person’s belief in you to deliver.

4. Be thankful

We want to thank everyone who has gone out of their way so far to back and share our project.  Your support means more than you could ever imagine to Vicki and I, and further strengthens our desire to educate the world about fellowships.  We’re early into our campaign and recognize there is still a lot of hard work ahead of us.  However, we’re looking forward to the challenge, and to working even harder over the next 57 days to reach our fundraising goal.  We’ll keep you updated in the weeks to come.  Thank you so much!

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